MahaAgriSMS

 

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MAHAAGRI SMS

(e-Governance)

Objective

MAHAAGRI SMS an e-Governance project under AGRISNET is initiated with the following objectives;

  • To help farmers and villagers through farm specific, need based, demand driven and just-in-time advice and knowledge.

  • To mobilize the farmer groups to use the information for their continuous agrarian development and progress.

  • To establish last mile link with the farmer.

Agriculture Extension

Farming in the state is highly diverse. There are about 121 lac farmers across the state. The average holding is 1.34 ha. Wide ranges of crops are cultivated in the state. The farmers are innovative and open to the new technologies. More than 65 % of the population is engaged in farming occupation. The state leads in Horticulture, Floriculture, Poly house cultivation, Micro irrigation. The four State Agriculture Universities gives technical backup. The State Department of Agriculture has deployed extension officer in every village.

The  m-Governance

Knowledge is going to play a dominating role in all the developments leading towards agrarian prosperity of Maharashtra. The purpose of this Techno-social networking project is to employ the latest Information Communication Technology, infrastructure and managing resources to reach the unreached.

The mobile penetration in rural part is significant. This technology is one of the fasted adopted by the rural population and the youths in particular.  With the explosion of mobiles usage especially in the rural area the department saw an opportunity and explored this tool for real time communication.

Minimum five progressive and active farmers from each village are selected as “Krishi Mitra”. They represent the department in the village. Total three lac farmers from about forty thousand villages have registered in this project. Forty three major crops are identified for sending crop specific advisory. Indian Agro Metrology Department delivers location specific Agro-met advisory. The registered farmers on receiving the SMS pass on the message to the other farmers in the village. Advisory dissemination for market intelligence and for price realization of farm produce through scientific storage facilities and Commodity markets for farmers is being integrated in this service in collaboration with state Marketing Board and State Warehousing Corporation.

This online application was launched on 1st August 2009 with a view to deliver location specific need based advisory/information to the farmers. Five hundred users can send SMS to the farmers. The Block/Taluka Agriculture officer, Sub Divisional Agriculture Officer, Dist. Superintending Agriculture Officer, Divisional Joint Director, Director Agriculture, Commissioner Agriculture and Secretary Agriculture can broadcast SMS. Even the scientist from State Agriculture Universities can send SMS to the farmers in their jurisdiction. The content is delivered in Marathi as well as in English. The handset compatible for Indian languages receives contents in Marathi. Inter departmental communication is also the part of the application. All necessary reports are generated to monitor the quality of the content delivered. Feedback from the farmers is frequently taken to understand the need and to improve quality of the content.

Achivements

SMS Sent Details
SR No. Date Range- Last Year Marathi English Total
1. SMS Sent from 1st April 2009 to 31st March 2010  54,51,173 27,277 0.54 Cr
2. SMS Sent from 1st April 2010 to 31st March 2011  1,12,96,205 61,12,703 1.74 Cr
3. SMS Sent from 1st April 2011 to 31st March 2012  2,40,49,531 1,16,72,397 3.57 Cr
4. SMS Sent from 1st April 2012 to 31st March 2013  4,29,16,855 1,48,23,921 5.77 Cr
SR No. Date Range- Last Quarter Marathi English Total
1. SMS Sent from 1st April 2013 to 30th June 2013 1,31,627 1,75,600 0.03 Cr
SR No. Date Range- This Quarter Months Marathi English Total
1 SMS Sent from 1st July 2013 to 31st July 2013 5,56,628 2,76,330 0.08 Cr
2 SMS Sent from 1st August 2013 to 31st August 2013 34,73,982 13,47,535 0.48 Cr
3 SMS Sent from 1st September 2013 to 30st September 2013 26,95,835 12,12,206 0.39 Cr
         
* Cr: Indicates figure in Crore(Approx.)

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 Example of the report generated

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Broadcasted SMS Report

District: PUNE  Office-PUNE-DSAO

Report From Date:15/Jan/2011 To Date:31/Jan/2011

Sent Date

Message

SMS Size

Marathi

English

Total

20/01/2011

Harbhara pikatil Mar rog grasta rope uptun jalun nashta kara. Ghate ali sathi pakshi thambe ani kamgandha saple lava.

1

0

3,303

3,303

20/01/2011

हरभरा पिकातील मर रोगग्रस्त रोपे उपटून व जाळून नष्ट करा. घाटेअळीसाठी पक्षिथांबे व कामगंध सापळे लावा.

2

12,636

0

12,636

27/01/2011

For Gram wilt- . Apply carbendazim 4 litre/ha through irrigation water. For Helicoverpa -Spray Endosulfan @ 2 ml / litre of water

1

0

1,744

1,744

27/01/2011

हरभरा-मर रोग-कारबेंडँझिम ४ लि./हे. पाट पाण्यातुन किंवा ठीबक मधुन दयावे. २ मिली एनडोसल्फॉन/1 ली. पाण्यात फवारा

2

16,920

0

16,920

 

Total

 

29,556

5,047

34,603

 

Thus e-Governance is achieved by getting connected to the farmers across the state and the field functionaries within the department.

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Visit the Department’s website http://www.mahaagri.gov.in